What's next for Proptech in 2022? Key Predictions

Published on
March 6, 2024
January 5, 2022

Thanks for reading “Innovation and Proptech News”, a bi-weekly newsletter with content about technology trends, market insights and the latest in the Proptech world. Globally.

Please subscribe to this newsletter to not miss anything! Here are some of our thoughts on what we think 2022 holds for Proptech.

Juice bars on every floor?

The old image of “working from home” of people taking calls in the bath supping a cerveza (hopefully) is gone. The long-lasting impact of COVID though will remain. We think the key challenges from a tenant attraction/retention perspective will be for the larger players, as in general work culture has shifted to more personal spaces, meaning large, CBD located buildings are heavily impacted. As such we expect the continued rise in amenities offerings, as Landlords focus more on curated offerings to their occupiers and their employees.  

Where in 2022

Technologies or offerings that build a more emotive relationship between the tenant -employees and the building + also bring the work from home benefits to the office space.

“Liberté, égalité, fraternité”

We are constantly asked - how do we best liberate our data, “big data” is the future + will machine learning not only order me my favorite sandwich but will it also compress my cap rate by 50bps.? Not quite.  

However, with shifts in data governance discipline, the greater comfortability of end users with new data sets/metrics + clarity on what data can/cant do, will lead to a greater veracity for relevant data.  

Transaction or project platforms, agencies and data providers are the key front runners here to meet this need and are encroaching more in each other’s traditional spheres to win these dollars. With this erosion and equalization of raw data’s value, the ability to have another hook from which to retain clients/revenue is a key shift we expect to see in 2022. Throw in everyone’s favorite dinner party topic of blockchain + smart contracts, as a means to automate this capture, and this vertical integration will continue.

Where in 2022

Transaction enabling platforms + project data capture tools.

Capital will continue to rack up the airmiles

With the economies of Indonesia + India in APAC and countries like Mexico, (whose median age of 28.3 years old (compared with c.40 years old for the top economies*), set to become leading economies in the forthcoming decades, we see these markets as becoming increasingly attractive for investment, particularly with well capitalized funds in the traditional economies.

An ability to replicate, proven proptech models in growing, developing markets or to simply obtain a pricing alpha compared to the traditional hot beds of innovation, will further drive this globalization of investment. In countries with a deeply embedded culture of ESG, will also see large investment + already the Nordics is proving to be a rich source of high-quality ESG innovations.

Where in 2022

India, Nordics + LATAM

We at PTC, our constantly working with our network + scouts to bring opportunities to each of our client types - investors, tech buyers or proptechs. As such, we have a pretty unique view of the global market. Get in touch now to see how we can work together.

stephen@theproptechconnection.com or ivo@theproptechconnection.com

Please make sure to follow our LinkedIn corporate and/or visit our website: www.theproptechconnection.com

Feedback, comments, ideas are appreciated.


* Median age stats - https://worldpopulationreview.com

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