We are happy to share another edition of PropTech Facts: we provide you with short and sweet insights into the (Prop)Tech market, the trends we are seeing, and the interesting data we come across.
How Consumers Prioritize Their Spending
It mirrors many of the portfolio positioning strategies owners are taking, to differentiate their "products" (assets) in the market. The hierarchy in RE versus Consumers is different but these thematics are similar.
Our research has identified 12 asset strategies currently being deployed, with their digital strategy being rolled out in parallel.
Our global knowledge and tech insights help our clients with surety about these decisions - understanding the right suite of techs is a key part of the decision-making process.
What Can Real Estate Learn From PSY?
Gangnam Style by Psy hit 1bn views in 159 days - the first ever 1bn view video on YouTube. It was overtaken in 2017. A few stats:
- YouTube paid $8m in ad revenue from views of his video
- It broke the mould for artists in terms of streaming revenue - c.65% of the music industry's revenue is via digital channels
- It had 72 views per second until it got to 1bn. One of the fastest ever.
Gangnam style was a one-off but he changed the model. One of the main creators now is Mr Beast (207m subscribers) who in one of his videos, produced his own version of Squid games.
In 5 days, it got 125m views and the video sponsor (a lightly known gaming company) increased its global downloads by 41% to 1.4m
One of the areas we at The Proptech Connection think will differentiate portfolio performance in the future will be the ability to engage with the digitally native, particularly the next cohort of asset users. The need to be positioned to take advantage of the increasingly frequent, alternative, models is also crucial.
Recent data from Verizon showed:
- data compromises were 2x more likely to come via a 3rd Party partner, rather than through a company's internal weaknesses.
- most security breaches were done via penetrating a web application rather than through things like email phishing. (So it seems the "recently inherited Prince" who used to spam email me, has got enough cash now...)
With the greater utilization of AI tools, the importance of data security will rise further. Samsung for example, recently banned the use of ChatGPT as code for a new product was being tested via the platform, which was then subsequently hacked.
Raising Is Not Easy
We see many, many decks here at The Proptech Connection. For us, the most successful raisers have the perfect mix of a cohesive narrative – whilst knowing which points to deep dive into.
It isn’t easy - with multiple value props, large fin models, pitching to different types of funds, geographical nuances and conflicting (BS?) advice - “got to show unicorn growth”, “needs to be SAAS”, “Mention ESG”- being some of the common pain points. This whilst also trying to grow your business.
Having helped and previously invested in dozens of solutions in Proptech and Cleantech, our Investor Ready Services are experience and success-led.
Let's work together to accelerate and amplify your offering to our global network of investors.
We are working with a number of clients on their data strategies. A key piece of value we at The Proptech Connection bring is around cyber / IP and data governance strategies, and the techs that enable a secure way to use these tools to create an advantage.